Why Gulf Harbor Insurance

Gulf Harbor Insurance, a division of LRCI Inc., was founded in 2012 with a vision of creating a property and casualty insurance agency that would do more than simply sell insurance. We dreamed of opening an insurance agency that would educate customers about their insurance options while helping them find their best coverage.

Our customers are more than clients. To us, they’re family, and that’s how we treat them. Our goal is to educate people on how to best protect themselves. When you meet with us, we listen to you, answer your questions, and discuss your goals in order to help you make an informed decision. We work hard to find the best coverage and policy to fit your needs.

Rod and Lori Michaels have been licensed insurance agents since 2011. Both Rod and Lori worked at other agencies prior to opening Gulf Harbor Insurance.  They have a strong commitment to broadening their knowledge of the insurance industry through continuous education and professional development, including earning rigorous industry designations.  They do this in order to better serve the comprehensive insurance needs of their clients.